TV presenter Richard Madeley says he's confident Good Morning Britain will eventually succeed.
The ITV breakfast show - hosted by Susanna Reid, Sean Fletcher, Kate Garraway, Charlotte Hawkins and Ben Shephard - launched in April to ratings of 800,000, but has since seen viewing figures plunge to 500,000.
But Richard - who hosted ITV's This Morning with wife Judy Finnigan from 1988 to 2001, and then daily evening chat show Richard & Judy on Channel 4 from 2001 until 2009 - told Radio Times magazine he can see potential in Good Morning Britain, and thinks it will pick up.
He said: "Judy and I and our producers, we just couldn't quite get the mix right.
"We couldn't get what the feel of the show, what the point of the show was. We just kept at it. I've often said it was a bit like trying to actually build an aircraft and take it off at the same time. Finally after about three months we came in and we did a show that we'd been tinkering with all bloody weekend on a Monday and it worked. You just know it.
"We got the format right, and we kind of clung to that model. And the ratings kind of almost went up at once, and then we got good write ups and reviews and everyone turned around saying 'oh they can do it, it's alright'. And the rest is history. So I have nothing but sympathy for Susanna Reid, but they can do it."
The TV presenter turned novelist said the show needs to find what its "point" is.
He added: "They will only know in about six months if there is a problem with the show.
"I'm not sure what their problem is because if you look at it, they're very confident presenters, the format's confident and brisk and bright. I think it's been better now.
"Is there something wrong with it? The answer is I don't actually know. So I think actually the time to answer that question is probably six months in, then clearly there's something wrong with the format. But I would say it's more a format thing than a presenter thing because the presenters are all very good."
Richard also revealed he is in discussions with two independent production companies about adapting his first novel Some Day I'll Find You into a TV show.
"I have had a couple of meetings with a couple of specialist independents, although I know that this sort of thing can move very slowly," he said.
https://uk.news.yahoo.com/madeley-backs-good-morning-britain-120109846.html
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